Big, bold, beautiful?

I open up internet explorer and my homepage happens to be MSN.com. And BAM right below the search bar where all the items such as; Autos, Career and Jobs, City Guides, etc. there sat in big bold red letters Shopping. Such an easy access button; with one click it can take you...shopping! It's funny how they're not only advertising items, but advertising links by making them stand out amongst the rest. Our economy is doing bad, but I didn't know it was that bad...